Corporate interest in Sports: Minting money out of people’s passion Sabyasachi Mitra

Corporate ownership has turned sports into an industry where rising viewership costs, aggressive promotion of sporting and non-sporting merchandise by using players’ popularity, shifting the production base to sweatshops in the South, and pitting player against player and team against team (often resulting in bitter enmity among supporters of the two sides) have ensured that sports no longer remain just as a source of entertainment for the masses.

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